Durex Dictionary of Mishaps

Introducing my D&AD New Blood 2024 entry for Durex! My partner and I created something special—an online dictionary of funny sexual mishaps. We wanted to help people feel less embarrassed about these things. So, as a part of our campaign, I created social media posts with funny quotes, quizzes, and memes that everyone could relate to and share. Our goal was to get people talking openly about these mishaps and feeling more comfortable. The posts aimed to make people laugh and share with others, spreading the word about breaking this barrier.